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Book Recommendation: Steve Jobs by Walter Isaacson

Posted by Mush Panjwani on April 7, 2012

Current books on my iPad

I just finished reading this wonderful biography of Steve Jobs, and recommend this to anyone interested in leadership, management, business, marketing, sales, creativity, design… or just general inspiration about making the best of life. Here’s one of my favorite pieces from the book about Steve’s popular ‘reality distortion field’:

A lot of people distort reality, of course. When Jobs did so, it was often a tactic for accomplishing something. Wozniak… marveled at how effective it could be. “His reality distortion is when he has an illogical vision of the future, such as telling me that I could design the Breakout game in just a few days. You realize that it can’t be true, but he somehow makes it true.”

When members of the Mac team got ensnared in his reality distortion field, they were almost hypnotized. “He reminded me of Rasputin,” said Debi Coleman. “He laser-beamed in on you and didn’t blink. It didn’t matter if he was serving purple Kool-Aid. You drank it.” But like Wozniak, she believed that the reality distortion field was empowering: It enabled Jobs to inspire his team to change the course of computer history with a fraction of the resources of Xerox or IBM. “It was a self-fulfilling distortion,” she claimed. “You did the impossible, because you didn’t realize it was impossible.”

Here’s the link to order the digital, hard copy or audio version from Amazon. Any other great books you’d like to recommend?

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